CodeRyte expands marketing team with industry experts |
Marketing leaders join rapidly growing company from Cerner
Bethesda, Md., June 19, 2007—CodeRyte, Inc., the health care industry’s premier provider of computer-assisted coding technology, announced today the addition of two key leaders in health information technology marketing. Laura Serrano-Haggard joins CodeRyte as the director of marketing and Lindsey Henry Moss joins as the senior marketing communications strategist. Serrano-Haggard brings 19 years of radiology experience, both in the academic and corporate setting. As director of marketing, she will lead CodeRyte’s marketing campaigns, industry group affiliations, tradeshow presence and client reference operations. She joins CodeRyte from Cerner, where she most recently served as the marketing strategist for clinical imaging. Prior to that role, she was product manager for Cerner’s RIS/PACS. Serrano-Haggard has also worked as the support services manager for Loyola University Medical Center and began her career as a radiologic technologist at the Milwaukee County Medical Complex. “CodeRyte’s success within the industry has been remarkable to observe in the past several years and I am so pleased now to be a part of its future,” Serrano-Haggard said. “CodeRyte’s potential for even greater growth is unmatched.” Henry Moss, who will lead CodeRyte’s marketing communications and public relations efforts, brings nearly 10 years of corporate communications and journalism to her role. Henry Moss was a senior copywriter for Cerner before joining CodeRyte, leading the development of the company’s messaging and annual health conference communications, as well as writing for its thought leadership magazine. Prior to that role, she handled national and trade media relations for Cerner. Henry Moss previously served as a senior account executive in Fleishman-Hillard’s Kansas City office and as a reporter for The Des Moines Register and The Charlotte Observer. “CodeRyte’s sophisticated technology truly connects with clients,” Henry Moss said. “I am thrilled to join a company that not only has laid the groundwork for successful coding automation in specific segments, but throughout health care.” About CodeRyte CodeRyte is the premier provider of computer-assisted coding solutions for the health care industry. CodeRyte helps hospitals, physician practices, billing companies and practice management companies increase appropriate revenue, lower costs, improve cash flow and enhance compliance. With CodeRyte’s natural language processing technology and workflow system identifying correct billing codes and extracting key clinical information, clients maximize appropriate reimbursement, reduce denials, decrease outstanding accounts receivables and improve the efficiency of their coding organizations. For more information, visit www.coderyte.com or call 301.951.5300. ### Media contact:
Evan McDonnell |